5 questions with Khushboo Gandhi

Tell us about yourself!

My name is Khushboo Gandhi. I’m trained in sustainable material design, packaging design and circular design thinking. I’m the founder of Go Do Good, a studio working at the interface of science, design thinking & sustainability to create new materials, packaging and conduct workshops. I focus on adding value to industrial and agro-waste streams by developing alternative resources. When not at work, I enjoy being a nature guide, understanding cultural connections and trying new hands-on skills

What good things do you do at “Go Do Good”?

At Go Do Good, we focus on sustainable packaging alternatives and material development. We are your one-stop-shop for tailor-made sustainable solutions to develop materials, brand green businesses, conduct workshops and spread art to create new opportunities and fill the market with love and hope. In other words, we work with companies from around the world to unlock the hidden value in the waste generated and reduce the impact on our planet.

Is there a story behind the name?

Our studio name is an anagram of the word ‘good’ asking all of us to be conscious of our actions. With a different lens, even waste has hidden value. We wanted the same ideology to be reflected in our logo name by shuffling the letters to form Go Do Good.

Our logo is literally a part of the planet which also happen to look like two whimsical animals 🐘 + 🦏

How would you encourage anyone reading this to think about materials in a new light?

Everyday mundane objects and interactions have a (waste) story to unfold. Think about materials as the building blocks of society and understand the use case of its entire life cycle.

What are some of the most exciting/favourite materials you’ve worked with last year?
  • Seaweed and starch-based plastic alternative films
  • Water-activated glue for stickers and labels
  • All-natural coating for paper to make it water and oil resistant
  • Invasive weeds like water hyacinth
  • Agro-waste cushioning (Coir Wrap) and impact-resistance for e-commerce delivery to replace the use of bubble wrap
  • Marble mining waste decor range

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